Intel faces another threat from ARM

As if Intel didn’t already have enough to worry about with AMD’s expected announcement of the Bobcat tomorrow, another potential competitor has emerged. Laptop Magazine has a new story that ARM, a manufacturer of low-power consumption processors (the things found in smart phones and personal media players), has announced that it plans a full scale raid on the netbook market.

ARM is teaming up with Canonical to optimize the Ubuntu Desktop OS for its ARMv7 architecture, including ARM Cortex-A8 and Cortex-A9 processor-based systems. ARM considers this move “natural evolution” given its position in the mobile device market, and considering how effective its work has been, and soon netbook users are going to benefit from their manufacturing expertise it looks like.

Director of strategic software alliances for ARM, Kerry McGuire, told the magazine that, “Our platform can provide not only high performance but all-day battery life and advanced video functionality” and boasted that ARM can provide maximum power saving. If this isn’t all hype and AMD can match or outdo Intel, we could be looking at some intense competition among netbook processor developers, which could surely only be a good thing for the growing market.

One Trackback

  1. By ARM and Canonical union official - Netbook Lounge on November 18, 2008 at 9:22 pm

    [...] World has news that the alliance between chip maker ARM and Canonical, reported here last Thursday, is a “go”. ARM has officially announced its partnership with Canonical, commercial [...]

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