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	<title>Netbook Lounge &#187; congo</title>
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		<title>AMD say they are not entering netbook market</title>
		<link>http://netbooklounge.com/2008/11/17/amd-say-they-are-not-entering-netbook-market/</link>
		<comments>http://netbooklounge.com/2008/11/17/amd-say-they-are-not-entering-netbook-market/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 15:12:34 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[Bahr Malony]]></category>
		<category><![CDATA[conesus]]></category>
		<category><![CDATA[congo]]></category>
		<category><![CDATA[dick meyer]]></category>
		<category><![CDATA[mininotebooks]]></category>
		<category><![CDATA[netbooks]]></category>
		<category><![CDATA[yukon]]></category>

		<guid isPermaLink="false">http://netbooklounge.com/?p=114</guid>
		<description><![CDATA[The talk that AMD is going head to head with Intel in the netbook process market seems to have been premature and, well, basically false. CNet claims that AMD are not going for the netbook market, but something between netbooks and laptops.
AMD Chief Executive Dirk Meyer set the record straight last week though with this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://netbooklounge.com/wp-content/uploads/2008/11/7-17-08amdlogo1.jpg"><img src="http://netbooklounge.com/wp-content/uploads/2008/11/7-17-08amdlogo1-150x150.jpg" alt="" title="7-17-08amdlogo1" width="150" height="150" class="alignleft size-thumbnail wp-image-117" /></a>The talk that AMD is going head to head with Intel in the netbook process market seems to have been premature and, well, basically false. <a href="http://news.cnet.com/8301-13924_3-10097479-64.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20" TARGET="_blank">CNet</a> claims that AMD are not going for the netbook market, but something between netbooks and laptops.</p>
<p>AMD Chief Executive Dirk Meyer set the record straight last week though with this very decisive comment: &#8220;We&#8217;re ignoring the Netbook phenomenon&#8211;just thinking about PC form factors above that form factor.&#8221;</p>
<p>Director of Notebook Product Marketing at AMD, Bahr Mahony, offered more clarification, saying, &#8220;We&#8217;re going to offer the Congo and Yukon platforms as an alternative (to processors and chipsets for netbooks). There are a fair number of people that are not satisfied with the experience they&#8217;re getting on these mininotebook platforms.&#8221;</p>
<p>Curiously enough, AMD, the alledged impact players in the netbook market a week ago, now seems to be on something of a crusade against the concept in an effort to assist its alternative plans, with Mahony also saying there is great dissatisfaction among netbook users, using high return rates in Europe as justification for the claim.</p>
<p>AMD&#8217;s plan is simple, to create something bigger than netbooks, but still small and able to load more firepower into it. In fact, the article reports that Pat Moorhead, Vice President of Advanced Marketing at AMD, talked about AMD&#8217;s upcoming Conesus CPU, which will use ATI&#8217;s RS780M graphics and offer better graphics and experience overall than the typical netbook can.</p>
<p>This again relates to the ongoing, persistent confusion over what <i>exactly</i> a netbook is, with definitions including models with screens as big as 14-inches lately. What AMD plans to release is probably what many are already coining &#8220;netbooks&#8221;, but which AMD and many others consider to be a thin notebook. The <a href="http://news.cnet.com/8301-13924_3-10097479-64.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20" TARGET="_blank">CNet article</a> makes a good point that the netbook is by large is defined by its Atom processor, and that AMD (which is making a clear attempt to distance itself from the whole concept of a netbook) with its new platforms Yukon and Congo will be in the &#8220;thin notebook&#8221; category.</p>
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