Netbook Lounge » johnny shen http://netbooklounge.com Thu, 11 Mar 2010 21:00:04 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Asustek targets 30% netbook market share http://netbooklounge.com/2008/11/03/asustek-targets-30-netbook-market-share/ http://netbooklounge.com/2008/11/03/asustek-targets-30-netbook-market-share/#comments Mon, 03 Nov 2008 17:35:05 +0000 Stuart http://netbooklounge.com/?p=11 Taiwanese manufacturer Asustek Computer is targetting a 30% share in the netbook market according to the DigiTimes, and they have a sound plan on how to do it.

Company president Johnny Shen told the Times that “the company has adjusted its mid-range and entry-level Eee PC’s pricing and market position, and expects to launch an Eee PC priced at US$200 in 2009.” If this strategy is carried out, it would lead to shipments of 6 million to 7.5 million units.

Asustek’s major market is Europe, which contributed to around 53% of the company’s third quarter revenues, with the Asian Pacific region contributing around 36%. The Eee PC itself contributes approximately 22% of Asustek’s total revenue.

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