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	<title>Netbook Lounge &#187; pat moorehead</title>
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		<title>AMD preparing its own netbook processor, Intel under threat?</title>
		<link>http://netbooklounge.com/2008/11/11/amd-preparing-its-own-netbook-processor-intel-under-threat/</link>
		<comments>http://netbooklounge.com/2008/11/11/amd-preparing-its-own-netbook-processor-intel-under-threat/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 15:15:24 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[dick meyer]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[pat moorehead]]></category>

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		<description><![CDATA[CrunchGear via APC Magazine has the potentially big story of Intel&#8217;s dominance of the netbook CPU market being under threat from AMD, with the company set to announce its own netbook-specific processor as quickly as this week.
Battery life, ever an important feature among netbook users, is one of the main things that AMD plan to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://netbooklounge.com/wp-content/uploads/2008/11/amd_logo.jpg"><img src="http://netbooklounge.com/wp-content/uploads/2008/11/amd_logo-150x150.jpg" alt="" title="amd_logo" width="150" height="150" class="alignleft size-thumbnail wp-image-76" /></a><a href="http://www.crunchgear.com/2008/11/10/amd-expected-to-announce-netbook-cpu-this-week/" TARGET="_blank">CrunchGear</a> via <a href="http://apcmag.com/amd_and_via_take_aim_at_netbooks.htm" TARGET="_blank">APC Magazine</a> has the potentially big story of Intel&#8217;s dominance of the netbook CPU market being under threat from AMD, with the company set to announce its own netbook-specific processor as quickly as this week.</p>
<p>Battery life, ever an important feature among netbook users, is one of the main things that AMD plan to address, along with video performance. AMD&#8217;s Vice-President of Advanced Marketing, Pat Moorehead, is telling us to expect an impressive 8-9 hours in battery life on a netbook.</p>
<p>As for video performance, AMD is expected to use its ownership of ATI to full effect and &#8220;will likely seek to have the chip included in its transition from the current 65nm production process to the smaller and more power-efficient 45nm stage&#8221;, according to the APC story.</p>
<p>Moorehead was also critical of the gradual price increases in the netbook market, which now sees some of the larger models surpassing $1000 in price. AMD president and CEO, Dick Meyer, said on this, &#8220;We do have strategies together with our OEMs for pushing our solutions both down into smaller form factors and lower notebook price points.&#8221;</p>
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